Quays propensity for vulgar apellation set some participants of the phone conference on edge. This apparent hubris probably belied his abiding faith in the process. He had been hired not to force a wedgie, but two reduce the dissonance that was interfering in identifying the benefit to the user. As the meeting progressed it became clear to Quay that he was the only person in the room who knew that the interests of the client where not with the user. The last thing the client wanted was to clarify his intention: Profit from the sale of snake oil;
How can we convince a client they need this?
This is not my job – my role is to remove the obstacles that interfere with clarity, rendering your unctuous intentions transparent.